Lamitube specialist, Essel Propack has kicked off 2015 by announcing what it describes as “a complete rebranding to position brand Essel having a strong unified global presence.”
Ashok Goel, vice chairman and managing director of the company said, “Our new logo aims to emphasise our growth from being an Indian manufacturer to a global leader, with diversified customers in different categories. We are all geared up for the next level of growth, and this exercise was a pre-requisite to reinforce our market leadership.”
Essel’s new logo is made up of five petals, which represent the five primary markets the company caters to, namely, beauty and cosmetics, pharmaceutical and health, food, oral and home, along with a separate vibrant colour allotted for each of them.
Besides this, the company has unveiled a new catchphrase ‘Extraordinary Packaging’ as a part of its rebranding strategy.
The company is also in process to revamp its corporate website www.esselpropack.com to bring newness and freshness to the brand and recall as a preferred supplier to worlds leading FMCG and Pharma companies.
Recenlty, the company announced setting up of new manufacturing capability in China and Egypt. Read more:http://www.printweek.in/News/392541,essel-propack-adds-capabilities-in-china-and-egypt.aspx