Introduction of new products to help Essel Propack deliver 15% compounded growth: Ashok Goel, MD of Essel Propack

Development of consumer market across categories across the world, has intensified the need to improve the outer packaging of the products, be it a tooth-paste, anti-aging cream or a chocolate sauce. Essel Propack, world's leading packaging company — the largest laminated tube manufacturer in the world — through its constant technological innovation – 130 global and domestic patents — has been able to evolve and there by shaping the global packaging trend. The company has delivered a compounded sales growth by around 15% and earnings growth of over 30% for the last five years, thereby giving a 600% returns to their shareholders.

The company has given a guidance of 15% revenue growth and analysts are thinking what will be the growth drivers. The company has broken in three new growth drivers – entry into Hair colour packaging and Patanjali's business. Edited excerpts of Ashok Goel, managing director, Essel Propack with ET.

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